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Logo Guideline
LogoThe AirTies logo is made up of the symbol & wordmark. Each element and the relationship has been carefully designed. The relationship is fixed and must never be altered. The symbol and wordmark should always appear together, apart from in certain applications i.e. the top of the product, where the symbol may be used on its own. Check with the Marketing Department before using the symbol separately. Always reproduce the AirTies logo from the master logo files, available from the Marketing Department.
It is important that the appearance of the logo remains consistent. Always reproduce the AirTies logo from the master logo files, available from the Marketing Department. Do not stretch, distort or recreate it in any way. To illustrate this point some of the more likely mistakes are shown.
Logo - clear space
In order to display the AirTies logo to its best effect and ensure maximum impact, a clear space around the logo has been defined. This space must be kept clear of text or graphic elements. Always maintain the clear space at the edge of a page. It is preferable to maintain a larger area of clear space around the logo whenever possible.
Master logo files
We have two master logos - a positive version and a negative version. These logos are available as EPS files and are available from the Marketing Department. If you need an alternative file format please contact AirTies Marketing Department.
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